Selected Publications on Issues in Law

Jacob Jacoby has published a half-dozen books and more than 160 articles, mostly dealing with consumer psychology, consumer decision making and consumer behavior.

The book of most interest to IP attorneys likely is:

Jacob Jacoby Trademark Surveys. American Bar Association. In preparation. Scheduled to be completed in 2011.

The articles of most interest to attorneys likely are as follows:

Jacoby, J. (2008) Considering the Who, What, When, Where and How of Measuring Dilution 24:3 Santa Clara Computer & High Tech Law Journal. 101-139.

Jacoby, J. and Sableman, M. (2007) Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). 97:3 The Trademark Reporter. 681-731.

Mark, G. and Jacoby, J. (2006) Continuing Commercial Impression and its measurement. Marquette Intellectual Property Law Review. 10:3, 431-454.

Jacoby, J. (2006) Sense and nonsense in measuring sponsorship confusion. Cardozo Arts and Entertainment Law Journal. 24:1, 63-97.

Jacoby, J. (2002) A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.” 92 (6) The Trademark Reporter. 1480-1501.

Jacoby, J. (2002) Experimental design and the selection of controls in trademark and deceptive advertising surveys. 92 (4) The Trademark Reporter. 890-956.

Jacoby, J. (2001) The psychological foundations of trademark law: Secondary meaning, acquired distinctiveness, genericism, fame, confusion and dilution. 91 (5) The Trademark Reporter. 1013-1071.

Jacoby, J. (2000) Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory. Roger Williams University Law Review. Vol 6 (1), 81-161.

Morrin, M. and Jacoby J. (2000) Trademark dilution: Empirical measures for an elusive concept. Journal of Public Policy & Marketing. 19 (2) 265-276.

Jacoby, J. and Morrin, M. (1998) “Not manufactured or authorized by...” Recent federal cases involving disclaimers. Journal of Public Policy and Marketing. 17 (1), 97-107.

Jacoby, J. and Szybillo, G.J. (1995) The FTC v. Kraft: A case of heads we win, tails you lose? Journal of Public Policy and Marketing, 14 (1), 1-14. REPRINTED IN: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute. Also reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.

Jacoby, J. and Szybillo, G.J. (1994) Why disclaimers fail. The Trademark Reporter, 84 (2), 224-244.

Jacoby, J. (1994) Misleading research on the subject of misleading advertising. The Food and Drug Law Journal, 49 (1), 21-36. REPRINTED IN: Advertising Law Anthology. Volume 17, Part II (July-December 1994). International Library, Arlington, VA. Pages 231-248. Reprinted In: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute.

Jacoby, J. and Handlin, A.H. (1991) Non-probability designs for litigation surveys. The Trademark Reporter, 81, 169-179.

Jacoby, J. (1991). Experimental designs in deceptive advertising and claim substantiation research. In: Cynthia M. Hampton-Sosa (Eds.) Advances in Claims Substantiation. NAD: Council of Better Business Bureaus, pages 119-141. REPRINTED IN: Jeffrey S. Edelstein (Ed.)(1996) False Advertising and the Law: Coping with Today’s Challenges. New York: Practicing Law Institute. Also reprinted In: Jeffrey S. Edelstein (Ed.)(1999) Advertising Law in the New Media Age. New York: Practicing Law Institute.

Jacoby, J. and Raskopf, R.L. (1986) Disclaimers in trademark infringement litigation: More trouble than they are worth? The Trademark Reporter, 76, (1) 35-58.

Jacoby, J. (1985) Survey and field experimental evidence: A primer on litigation surveys. In S. Kassin and L. Wrightsman (Eds.), The Psychology Of Evidence And Courtroom Procedure. Beverly Hills, Calif.: Sage. 175-200.