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Jacob
Jacoby Research, Inc. is in the business of assisting clients in:
- Designing, having implemented, interpreting and testifying regarding consumer surveys conducted for the purpose of being proffered as evidence in litigated matters, particularly in regard to trademarks, trade dress and deceptive advertising.
- Critiquing and testifying regarding an adversary’s research proffered as evidence in a litigated matter.
- Providing general consulting in areas where we possess expertise, namely, consumer psychology and consumer research, particularly as these relate to intellectual property and deceptive advertising matters.
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Trademark and Deceptive Advertising Surveys |
Patent Law Surveys
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Jacob Jacoby has been providing testimony in U.S. District Courts since 1978 and has played a lead role in conducting more than 1,000 consumer, marketing and communication (trademark, advertising, packaging, etc.) studies in support of litigation.
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Could you prove customer demand if you needed to?
Could you prove lack of customer demand if you needed to?
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